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Deals on big TVs before Super Bowl are less super this year

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Retailers indubitably won't have as many sets on hand compared with past years, and super savings will be harder to find. Shoppers "will see a lot of advertising," says Paul Gagnon of DisplaySearch. "But I don't be sure that the deals (will) be especially stellar."

Why? Holiday TV sales were strong, unlike a year ago when stores were stuck with an plentifulness of unsold sets and slashed prices in January to make room for arriving 2011 models.

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Consumers have been trained to either interval up TVs during Black Friday sales or wait for January as the NFL season winds down, says P.J. McNealy of Digital Exultant Research. "A lot of consumers took advantage of those spectacular Black Friday prices and bought sets that they might have waited a but longer on," Gagnon says.

So retailers are opting for a more conservative sales strategy this then around, discounting fewer older models and banking on selling coming 2012 models — most with improved learned-TV apps and fine-tuned picture quality — at full price, Gagnon says.

Source: USA TODAY