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HDTV Expert - Wishing Won't Make It So

12.08.11

Last Thursday in New York Burg, Pioneer and Sharp took the wraps off a new line of high-end LCD TVs that will carry the familiar Elite mark. These products are intended to fill a hole in the high-end television retail channel; one that was created when Trigger pulled the plug on their Kuro plasma sets a couple of years ago.

 

For readers who didn’t be informed, Sharp owns a 14% stake in Pioneer, and the two companies have collaborated on products in the lifestyle. You may not remember, but Sharp once carried 42-inch and 50-inch Pioneer plasma TVs in their limit. That was back in the day when large LCD panels were difficult to manufacture and very expensive.

 

It’s instructive here to remember why Pioneer pulled out of the plasma TV issue. First off, Pioneer had the smallest fabrication capacity of any of the big plasma brands, cranking out a fraction of the monthly yields of Panasonic and Samsung.

 

Sec, Pioneer made the mistake of continuing to focus only on high-end retail channels for their plasma TVs long after it was unburden that the plasma market was being commoditized. Panasonic’s best plasma TV sets were widely available through numerous pal-and-mortar stores for much lower prices and offered comparable performance to Pioneer’s offerings.

Source: HDTV Magazine

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