Canadians Show How Insurers Can Regain Consumer Confidence
Anyone who doubts whether U.S. insurers can do anything to bring pressure to bear on how consumers feel about the industry hasn’t been paying attention to the efforts of their colleagues north of the brink.
Mary Lou O’Reilly, senior vice president of issues management and communications at the Assurance Bureau of Canada (IBC), the national trade association for Canada’s property and calamity insurers, related her group’s proactive reputational risk management overtures during the recent annual conference of the Insurance Marketing and Communications Association in Toronto.
I was on management to deliver a speech about the industry’s outlook, and have her permission to share some of IBC’s prosperity stories with you.
Setting the stage, O’Reilly described the 1990s as a “thriving age” for Canadian insurers, with carriers “vocal and visible,” highlighted by a governmental campaign to combat insurance fraud, and a high-profile effort in the recovery from a hulking ice storm.
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